Portrait of Adam Guerrero

Dr. Adam Guerrero

Professor of Business Business Office Location: Northwest Center Phone: (210) 829-2702

After completing my bachelor’s in business administration, I worked in sales, marketing, and analysis at the sales and marketing center at Xerox Corporation in Dallas, Texas. While working at Xerox Corporation, I completed my master’s in business administration at the University of Texas at Arlington. As I neared the completion of my MBA, I fell in love with economics, finance, and business and economic policy, so I decided to study for a master of arts in economics with a specialization in finance.

After completing my M.A. in economics, I transitioned from sales and marketing at Xerox Corporation into financial sales at BBVA Compass. I continued to pursue my passion for applied economics and policy while working on a Ph.D. at School of Economic, Political, and Policy Sciences at the University of Texas at Dallas.

After I completed my Ph.D., I have kept myself busy as a professor, entrepreneur, consultant, and applied researcher in the areas of post-secondary educational outcomes, employee retention, free market economics, and applied marketing research in the areas of customer acquisition, satisfaction, and retention.

  • PhD, University of Texas at Dallas
  • MBA, MA, University of Texas at Arlington
  • BBA, AA, Northwood University

Doctor of Business Administration Courses Taught

  • Applied Econometrics and Decision-Making
  • Quantitative Methods and Data Analytics
  • Marketing Research and Analytics
  • Corporate Finance and Valuation
  • Contemporary Global Issues, Trade, and Investment