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UIW Doctor of Business Administration student Trevor Chayer presented “Is CrossFit Built for the Long Haul?” at the Academy of Business Research. His case study explored the unique business model of CrossFit Inc. and its fast rise from a small, obscure gym in California to a worldwide phenomenon. Chayer examined the CrossFit brand, its entrepreneurial model that enabled it to grow quickly and profitably, and the likelihood that its model will lead to sustainable, long-term profitability. Chayer concluded his case study presentation by considering recent controversies, criticisms, and lawsuits that CrossFit faces. Chayer is a Management Analyst in the United States Air Force at Randolph Air Force Base, San Antonio, Texas. He has served separate tours in Afghanistan and Qatar in support of Operation Enduring Freedom.
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