- Personal Development
- Academic Advising
- About Us
- Contact Us
Dr. Ryan Lunsford, Associate Professor of Business at the University of the Incarnate Word in San Antonio, Texas, presented “Geographic Branding At Nestlé Waters North America” on August 1, 2016 for the IABC at the Sheraton Fisherman’s Wharf. The case study was prepared by UIW graduate student William Dunlap and Professor Lunsford and explored how NWNA established its unique sustainable competitive advantage by leveraging a strategy of identifying and acquiring locally established bottled water companies with high-quality water sources, dedicated geographic regional markets with strong brand recognition and intense customer loyalty, and established, highly efficient distribution channels.
Watch an on-demand Information Session webinar
Learn about our benefits, degree programs, admissions process and more.
Doctor of Business Administration
Earn a DBA that consists of 15 courses over 5 semesters and available in 2 learning formats
Earn certificates or valuable career training for areas including Legal Studies, Personal Trainer, IT, Healthcare, Business & more!