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Dr. Lunsford Presents Research on Nestle Waters Branding Success In San Francisco

Dr. Ryan Lunsford, Associate Professor of Business at the University of the Incarnate Word in San Antonio, Texas, presented “Geographic Branding At Nestlé Waters North America” on August 1, 2016 for the IABC at the Sheraton Fisherman’s Wharf. The case study was prepared by UIW graduate student William Dunlap and Professor Lunsford and explored how NWNA established its unique sustainable competitive advantage by leveraging a strategy of identifying and acquiring locally established bottled water companies with high-quality water sources, dedicated geographic regional markets with strong brand recognition and intense customer loyalty, and established, highly efficient distribution channels.

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Alumni Mixer

Join us at the Alumni "Plus One" Connections Mixer held Thurs., October 4 from 6-8 p.m. at Piatti - Hotel Eilan. Door prizes, refreshments and cash bar.

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August SPS Newsletter

Catch up on the latest news, announcements and helpful information every month. August 2018 issue includes a word from the Dean and meet your advisors.

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