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Bachelor of Science in Business Administration

The Bachelor of Science in Business Administration degree program develops in each student a broad understanding of how the elements and processes of business organizations relate to one another and to the external environment. Degree requirements are designed to develop proficiency and confidence in the functional areas of business. In addition to providing the technical skills required for a professional level business position, the ethical considerations of business are emphasized.

This program offers students a broad background in Business Administration, with the added benefit of concentrating studies in a specific area of interest, such as Accounting, General Business, Finance, Management, Project Management, Marketing, Social Marketing, and Information Systems

Students who successfully complete the BSBA degree program will:

  • Demonstrate critical thinking and analytical skills.
  • Demonstrate effective communication and employment skills in their chosen business concentration.
  • Demonstrate competencies in qualitative and quantitative analysis in business decision making.
  • Synthesize an understanding of business ethics, legal requirements, and the social responsibility of business.
  • Articulate an international perspective on the exchange of goods and services.
  • Utilize and evaluate information technology for business decisions.

Major Requirements

A. UIW Core Curriculum (46 hours)

B. Lower Division Business Core (15 hours)

These courses serve as prerequisites for required upper division business core courses.

ACC 2311
Financial Accounting
Course Description

This course is an introduction to the fundamental concepts of financial accounting as prescribed by U.S. generally accepted accounting principles (GAAP) as applied to transactions and events that affect business organizations. Students will examine the procedures and systems to accumulate, analyze, measure, and record financial transactions. Students will use recorded financial information to prepare a balance sheet, income statement, statement of cash flows, and statement of shareholders’ equity to communicate the business entity’s results of operations and financial position to users of financial information who are external to the company. Students will study the nature of assets, liabilities, and owners’ equity while learning to use reported financial information for purposes of making decisions about the company. Students will be exposed to International Financial Reporting Standards (IFRS).

ACC 2312
Managerial Accounting
Course Description

This course is an introduction to the fundamental concepts of managerial accounting appropriate for all organizations. Students will study information from the entity's accounting system relevant to decisions made by internal managers, as distinguished from information relevant to users who are external to the company. The emphasis is on the identification and assignment of product costs, operational budgeting and planning, cost control, and management decision making. Topics include product costing  methodologies, cost behavior, operational and capital budgeting, and performance evaluation.

Prerequisite
ACC 2311

BIS 2321
Management of Information Systems
Course Description

This course is designed to familiarize the student with the basic principles, technologies, tools, roles, and management issues involved with the application of information technology; to provide a meaningful team experience working with real-world or simulated clients to successfully analyze information requirements to support an organization’s mission and develop an information system to support those requirements; to provide the opportunity to use microcomputer personal productivity tools to develop business analyses, proposals and other products; to improve business writing and presentation skills; to enable students to continue their own education in areas of information systems technology and applications that may be relevant to their own career success.

Prerequisite
COMP 1301

ECN 2301
Macroeconomics
Course Description

Macroeconomic theories provide simplified descriptions of the national economic system.  Theories include the Circular Flow Model, Theory of Comparative Cost Advantage, Theory of Aggregate Demand and Aggregate Supply, and Supply-Side Economics.  Graphing skills as a “language” used to communicate theories.  Students develop skills in using theories to understand and critique Federal fiscal and monetary policy.   Other topics include international trade, economic growth, business cycles, and fiscal policy and monetary policy.

ECN 2302
Microeconomics
Course Description

Analysis of the behavior of individual economic agents, including consumer behavior and demand, producer behavior and supply, price and output decisions by firms under various market structures, factor markets, market failures, and international trade. Market theory includes demand, supply, price/quantity equilibrium, and changes in equilibrium.  Elasticity of demand.  Efficiency, distribution and production costs.  Market structures include Pure Competition and Monopoly, and an evaluation of their effects on society taking into account both efficiency and distribution.  Resource markets include wage determination.

Prerequisite
ECN 2301

B. Upper Division Business Core (21 hours)

BLW 3317
Legal Aspects of Business
Course Description

The course provides the student with foundational information about the U.S. legal system and dispute resolution, and their impact on business. The major content areas will include general principles of law, the relationship of business and the U.S. Constitution, state and federal legal systems, the relationship between law and ethics, contracts, sales, torts, agency law, intellectual property, and business law in the global context.

FIN 3321
Business Finance
Course Description

Basic financial concepts employed by management. Emphasis is on the decision-making processes followed by corporate financial managers. Students will understand and apply the topics include the time value of money, financial planning, capital budgeting, cost of capital. The course is designed to introduce students to theories and practices of financial management, specifically: analyzing financial statements, time value of money, stock and bond valuations, and capital budgeting.

Prerequisite
ACCT 2312, ECN 2301, ECN 2302, and MATH 1304

GLB 3331
Analysis of Global Business Opportunities
Course Description

Analysis of business opportunities and political climates, trade barriers, government incentives, currency flow and financial systems and trade practices. Emphasis on current issues and readings. This course is designed to develop the skills and awareness necessary to understand the basic concepts of international business.  The students will be exposed to a wide variety of international trade activities from both the entrepreneurial and multinational corporate points of view.

Prerequisite
ECN 2302 and MGT 3340

MGT 3340
Concepts and Functions of Management
Course Description

Introduction to the theories, concepts and functions of management. Topics include planning, organizing, leading, staffing, controlling, business and managerial ethics and decision making. Management concepts will be applied by analysis of available data and by seeking contemporary opportunities, issues and problem situations.

MKT 3331
Introductory Marketing Concepts and Strategies
Course Description

Introductory course providing comprehensive coverage of marketing concepts and strategies A managerial approach is used that focuses on the practices, problems and decisions of the marketing manager. The course introduces students to the internal and external environment, market structures, and changes in the marketing environment that affect other business functions.

MSC 3370
Statistical Analysis of Business
Course Description

Statistical Analysis of Business is as an introduction to statistical methodology, such as descriptive statistics, probability distributions, confidence intervals, and hypothesis testing.  The course utilizes mathematical and statistical techniques in the analysis of managerial problems, the design of new and improved systems, and the implementation of results.

Prerequisite
COMP 1301 and MATH 1304 or equivalent

MSC 3371
Models of Management Science
Course Description

Models of Management Science is an introduction and application of Management Science models used in the analysis of operational process. Course topics include: Optimization Models, Forecasting, Markov Analysis, Decision Theory, PERT/CPM Models, Inventory Analysis, and Queue Theory.

Prerequisite
COMP 1301, MATH 1304 or equivalent, and MSC 3370

C. Capstone (3 hours)

MGT 4375
Business Policy and Strategy
Course Description

Capstone course designed to prepare students for the rigorous examinations of their ability to apply their undergraduate education across the entire spectrum of business management and decision making. Students are introduced to the analytical process required to develop strategic options for the decision-making in each of the functional area of business.

Prerequisite
ACC, 2311 ACC 2312, BIS 2321, ECN 2301, ECN 2302, MSC 3370, MSC 3371, GLB 3331, BLW 3317, MKT 3331, MGT 3340, and FIN 3321

D. Concentration (Choose one)

Accounting (24 hours)

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Accounting is the means by which businesses report to their stakeholders the results of their operations, comprehensive income, financial position and changes in cash and owner's equities by analyzing, recording, presenting and interpreting the results of transactions and events. Intended to develop the decision making and accounting skills needed to enter the profession and become accountants in public practice, industry, non-profit organizations or government, the curriculum is based on the American Institute of Certified Public Accountant's core competencies. The requirements for the accounting concentration in the BSBA are:

A. 18 hours of required courses:

ACC 3311 Intermediate Accounting I
ACC 3312 Intermediate Accounting II
ACC 3313 Cost Accounting
ACC 3314 Intermediate Accounting III
ACC 3315 Personal Income Tax
ACC 4314 Auditing

B. 6 hours of upper-division accounting electives from the following:

ACC 3310 Business Communications
ACC 3316 Corporate Income Tax
ACC 3317 Accounting Information Systems
ACC 3318 Forensic Accounting
ACC 3321 Advanced Federal Income Tax
ACC 3345 Global Accounting
ACC 4311 Advanced Accounting
ACC 4313 Non-Profit & Government Accounting Methods
ACC 4318 Ethical Practices in Accounting
ACC 4325 Federal Tax Research

To qualify to sit for the CPA examination, the Texas State Board of Public Accountancy (TSBPA) requires a degree, and at least 150 semester hours including (a) 30 semester hours of approved upper division accounting courses, (b) 24 hours of approved upper division business courses, (c) an approved three hour course in ethics, and (d) a minimum of 2 semester hours each in both business communications and business or tax research. Students are responsible for meeting these requirements. The requirements change from time-to-time. Consult the TSBPA for more information.

Finance (18 hours)

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The BSBA in Finance is designed to prepare students for careers in private and public employment in the fields of financial management, investments, and securities markets. To fulfill the requirements of the finance concentration, the student must complete:

A. 18 hours of required courses:

ACC 3311 Intermediate Accounting I
FIN 3315 Financial Modeling
FIN 3322 Intermediate Business Finance
FIN 3325 Financial Markets
FIN 3355 Global Finance Markets
FIN 4355 Capital Budgeting Analysis

General Business (18 hours)

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The general business curriculum allows students desiring a broad background in business administration to design their own area of emphasis, with the approval of their advisor. To fulfill the requirements for award of the general business concentration, the student must complete:

18 semester hours in business courses at the 3000 or 4000 level from any of the following eight disciplines: Accounting, Banking and Finance, Management, Business Law, Economics, Information Systems, International Business, and Marketing.

To fulfill the requirements for award of the General Business concentration, the student must complete:

a. 12 hours of 3000 level courses. Only one course per discipline (management, marketing, etc.) will apply toward this concentration.

b. 6 hours of 4000 level courses. Both courses may come from the same discipline or be from different disciplines.

Information Systems (21 hours)

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This information systems concentration prepares students to solve technical, customer service, and management problems in governmental, business and other community organizations using information management principles and information technology skills. To fulfill the requirements for award of the Business Information Systems concentration, the student must complete:

A. 21 hours of required courses:

BIS 2330 Computer Programming I
BIS 3330 Computer Programming II
BIS 3362 Business Systems Analysis
BIS 3363 Introduction to Databases and Systems
BIS 3367 Introduction to Telecommunications
BIS 4363 E-Business Solutions
BIS 4375 Information Security

Marketing (18 hours)

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The marketing concentration is designed for students planning to assume managerial responsibilities in marketing, sales, distribution, advertising, and related fields.

A. 12 hours of required courses:

MKT 3320 Public Relations
MKT 3353 Social Media
MKT 3377 Marketing and Buyer Behavior
MKT 4375 Application of Market Research

B. 6 hours advanced marketing (MKT) electives

Social Marketing (21 hours)

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The social marketing concentration is designed for students planning to assume managerial responsibilities in social marketing, media and research.

A. 12 hours of required social marketing courses:

MKT 3320 Public Relations
MKT 3353 Social Media
MKT 3377 Marketing and Buyer Behavior
MKT 4375 Application of Market Research

B. 9 hours of required courses:

MKT 3355 Marketing on the Internet
MKT 4365 Web Analytics
MKT 4390 Managerial Functions of Marketing

Management (18 hours)

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The management concentration is designed for students who aspire to assume positions in business organizations, governmental agencies, community/non-profit firms, or ownership/executive-level positions in small entrepreneurial companies. To fulfill the requirements for award of the management concentration, the student must complete:

A. 9 hours of required courses:

MGT 3354 Theories and Concepts of Personnel Management
MGT 4346 Quality Assurance
MGT 4355 Organizational Behavior

B. 9 hours advanced management (MGT) electives

Project Management (21 hours)

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The project management concentration is designed for students who aspire to assume positions in business organizations, governmental agencies, community/non-profit firms, or ownership/executive-level positions in small entrepreneurial companies.

A. 9 hours of required courses:

MGT 3354 Theories and Concepts of Personnel Management
MGT 4346 Quality Assurance
MGT 4355 Organizational Behavior

B. 12 hours of required courses:

MGT 3347 Project Management Method
MGT 3357 Project Planning
MGT 4347 Total Quality/Lean Management
MGT 4357 Project Leadership

E. Electives

Hours as needed to meet the 120 total credits.

Total with requirements must equal at least 120 credit hours to be eligible for graduation.

The Bachelor of Science in Business Administration in the division of Extended Academic Programs at the University of the Incarnate Word is fully accredited by the Accreditation Council for Business Schools and Programs (ACBSP).